Public Relations (PR) and Earned Media in Turkey for Foreign Brands A paid ad tells a Turkish consumer what a brand wants them to hear. A piece of independent press coverage tells them what a journalist decided was actually worth reporting — and that distinction carries real weight in a market where skepticism toward direct...
Programmatic Advertising in Turkey: A Guide for Foreign Brands Programmatic advertising in Turkey rarely comes up in the first conversation a foreign brand has about market entry — Google Ads and Meta dominate the initial channel list, and programmatic gets filed under “maybe later.” For brands with a real display or video budget and a...
Retargeting and Remarketing in Turkey: A Playbook for Foreign Brands A foreign brand’s Turkey campaign often looks strong on top-of-funnel metrics — solid reach, decent click-through rate — and then quietly underperforms on the metric that actually pays the bills: how many of those visitors ever come back and convert. Retargeting in Turkey is frequently...
Video Marketing and Content Production in Turkey: What Performs A foreign brand’s global brand video, shot on a Western set with Western pacing and Western visual cues, rarely performs the same way once it’s dropped into a Turkish feed. The gap isn’t quality — it’s fit. Turkish audiences engage with video that feels native to...
Reputation and Crisis Management on Social Media in Turkey A single customer service complaint on Instagram, left unanswered for a day, rarely stays a single complaint in a market where Turkish social media users are quick to amplify a shared grievance. Reputation and crisis management in Turkey requires the same fundamentals as anywhere else —...
Website Localization for Turkey: Beyond Translation A foreign brand’s most common first move into Turkey is running its existing website through a translation service and calling the market entered. It rarely works the way brands expect. A translated site tells a Turkish visitor the words in front of them are Turkish; it says nothing about...
Ramadan and Black Friday Marketing Calendar for Brands in Turkey A marketing calendar built around the Western retail year — a slow build to a Black Friday and Christmas peak — maps poorly onto Turkey. Turkey runs on two overlapping calendars: a Western-influenced retail calendar that includes Black Friday and 11.11, and a lunar Islamic...
Marketing Automation Platforms in Turkey: What Works and What Doesn’t A marketing automation platform that works beautifully in a brand’s home market can quietly underperform in Turkey for reasons that have nothing to do with the platform’s technical quality — a workflow built around assumptions (single-currency pricing, email-first communication, cookie-based tracking that fully captures the...
Automotive Industry Digital Marketing in Turkey A foreign automotive brand entering Turkey faces a marketing problem that most other foreign brands don’t: the actual sale rarely happens on the brand’s own website or through a direct e-commerce transaction — it happens at a dealership, through a network of independent or franchised dealers who each have...
Email Marketing in Turkey: Open Rates, Best Practices, and Platform Choice Email marketing gets treated as a solved, almost commodity channel in a lot of global marketing playbooks — pick a platform, import a list, send a newsletter. In Turkey, that approach tends to produce underwhelming results, not because email doesn’t work here, but because...