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Podcast and Audio Marketing in Turkey: What Foreign Brands Need to Know Start by accepting that nobody can tell you the size of Turkish podcast advertising, because the country’s authoritative advertising investment report does not measure it separately. The Media and Advertising Investments report published by Reklamcılar Derneği with Deloitte in April 2025 put total...

Marketing to Gen Z and Young Consumers in Turkey Two things should reset a global Gen Z plan before it reaches Turkey. The first is legal: since the amendment published in the Official Gazette on 1 July 2026, targeted advertising aimed at children that relies on profiling with personal data is banned under the Commercial...

Education and EdTech Marketing in Turkey: What Foreign Brands Need to Know Education marketing in Turkey is a regulated category, and the regulation decides your media plan before your strategy does. Under Article 11 of Law No. 5580 on Private Education Institutions, private education institutions may publish only advertising that is promotional in nature and...

Brand Tracking and Consumer Research in Turkey: What Foreign Brands Need to Know Before you commission anything, check which socio-economic classification your Turkish tracker uses, because the national standard changed. In December 2025 the Turkish Researchers Association (Türkiye Araştırmacılar Derneği, TÜAD) published an updated socio-economic status framework that replaces the long-standing two-dimensional model built mainly...

Exhibiting at Turkish Trade Fairs: What Foreign Brands Need to Know Two checks decide whether a Turkish trade fair pays for itself, and both happen before you book. First, confirm the fair appears on the official annual fair calendar published by TOBB, the Union of Chambers and Commodity Exchanges of Türkiye: domestic fairs in Turkey...

Pricing Strategy in Turkey: Managing Price in an Inflationary Market In Turkey the strategic decision is not what your price is, but how often and how defensibly you change it. Annual consumer price inflation was 29.73% in September 2026, with monthly CPI at 1.84%, and domestic producer price inflation at 27.38% annually, according to figures...

Trade and Shopper Marketing in Turkey: Winning Shelf, Terms and Conversion Two facts decide trade marketing in Turkey. No single retailer gives you national coverage, and Turkish law limits what a retailer may charge you for shelf. Organised food retail is fragmented and discount-led: according to Euromonitor data published in the USDA’s 2026 Retail Foods...

Franchising as a Market Entry Model in Turkey Turkey has no franchise law. Your franchise agreement is the entire regulatory framework. There is no dedicated franchising statute, no mandatory pre-contractual disclosure document, no registration requirement and no regulator that reviews franchise systems before they are sold. Franchising in Turkey is an innominate contract (isimsiz sözleşme)...