Healthcare and Wellness Marketing in Turkey: Regulatory and Channel Considerations A foreign healthcare or wellness brand entering Turkey inherits a marketing environment shaped by rules that don’t apply to nearly any other product category — restrictions on medical advertising claims, professional advertising limitations for healthcare providers, and a general regulatory posture that treats health-related marketing...
Affiliate Marketing in Turkey: How to Build a Partner Network Affiliate marketing occupies an odd position in a lot of foreign brands’ Turkey channel planning — it’s neither unfamiliar enough to be dismissed outright nor prominent enough to get the same default attention as paid search or social. That gap is worth closing, because affiliate...
Instagram and Meta Shopping for E-commerce in Turkey A Turkish shopper scrolling Instagram and tapping through to buy a product without ever leaving the app sounds like the social commerce dream every e-commerce brand chases — but in Turkey, that dream runs into a very specific local wrinkle: installment payment. Instagram and Meta Shopping in...
App Store Optimization (ASO) in Turkey: A Guide for Foreign Apps Turkey is one of the most mobile-first markets bridging Europe and the Middle East, with app usage embedded deeply into daily consumer behavior — from banking to shopping to food delivery. Yet most foreign apps entering Turkey treat localization as a translation task and...
Public Relations (PR) and Earned Media in Turkey for Foreign Brands A paid ad tells a Turkish consumer what a brand wants them to hear. A piece of independent press coverage tells them what a journalist decided was actually worth reporting — and that distinction carries real weight in a market where skepticism toward direct...
Programmatic Advertising in Turkey: A Guide for Foreign Brands Programmatic advertising in Turkey rarely comes up in the first conversation a foreign brand has about market entry — Google Ads and Meta dominate the initial channel list, and programmatic gets filed under “maybe later.” For brands with a real display or video budget and a...
Retargeting and Remarketing in Turkey: A Playbook for Foreign Brands A foreign brand’s Turkey campaign often looks strong on top-of-funnel metrics — solid reach, decent click-through rate — and then quietly underperforms on the metric that actually pays the bills: how many of those visitors ever come back and convert. Retargeting in Turkey is frequently...
Video Marketing and Content Production in Turkey: What Performs A foreign brand’s global brand video, shot on a Western set with Western pacing and Western visual cues, rarely performs the same way once it’s dropped into a Turkish feed. The gap isn’t quality — it’s fit. Turkish audiences engage with video that feels native to...
Reputation and Crisis Management on Social Media in Turkey A single customer service complaint on Instagram, left unanswered for a day, rarely stays a single complaint in a market where Turkish social media users are quick to amplify a shared grievance. Reputation and crisis management in Turkey requires the same fundamentals as anywhere else —...
Website Localization for Turkey: Beyond Translation A foreign brand’s most common first move into Turkey is running its existing website through a translation service and calling the market entered. It rarely works the way brands expect. A translated site tells a Turkish visitor the words in front of them are Turkish; it says nothing about...