Retail Media Networks in Turkey Foreign brands in Turkey generally know half of retail media and have never heard of the other half. The half they know is marketplace advertising — sponsored products on Trendyol or Hepsiburada. The half they do not know is the grocery and physical retail side, which runs on loyalty card...
Financial Services and Fintech Marketing in Turkey In Turkish financial services marketing, the authority most likely to fine you is not the financial regulator — it is the consumer protection one. At its meeting on 14 February 2025, Turkey’s Advertising Board reviewed 205 files, found 183 of them contrary to legislation, and issued penalties totalling...
Website Performance and Mobile Experience for Turkish Users Turkey is a mobile-first market by infrastructure, not just by behaviour — and that inverts an assumption most foreign web teams are working from. According to Ookla Speedtest Global Index data compiled for March 2026, Turkey’s median mobile download speed stood at around 110 Mbps, against roughly...
Customer Service Localization and Complaint Platforms in Turkey In Turkey, customer service is a marketing channel with a search engine attached. Unresolved complaints do not stay in your inbox — they get published on dedicated complaint platforms, indexed, and read by the next person researching your brand. That makes service localisation a commercial decision rather...
Using Turkey as a Regional Hub for MENA and Central Asia Istanbul Airport is now the most connected airport in the world, and that changes the regional hub conversation for foreign brands. In OAG’s Megahubs 2026 ranking, published in September 2026, Istanbul Airport took first place globally for the first time, overtaking London Heathrow and...
Brand Protection and Counterfeits on Turkish Marketplaces Turkish law gives brand owners something most markets do not: a statutory takedown on marketplaces with a 48-hour deadline. Under Law No. 6563 and the implementing regulation published in the Official Gazette of 29 December 2022, an e-commerce intermediary service provider that receives a rights holder’s complaint supported...
Employer Branding and Recruitment Marketing in Turkey Turkey looks like an employer’s market and behaves like a candidate’s market, and the gap between those two things is where foreign companies lose hires. The headline numbers suggest abundance. According to TÜİK’s household labour force survey for July 2026, Turkey’s unemployment rate stood at 8.1 percent, with...
Sports Sponsorship in Turkey: What Foreign Brands Should Know Turkish football commands an audience far larger than its commercial value, and that gap is the entire case for a foreign brand. The numbers make the point. When the Turkish Football Federation awarded broadcast rights for the 2024-25 to 2026-27 seasons, beIN Media Group agreed to...
Gaming and Esports Marketing in Turkey Turkey has one of the world’s largest gaming audiences and one of its smaller esports economies, and that gap is the commercial opportunity for a non-gaming brand. The audience side is well evidenced. Analysis by mobile measurement firm Adjust placed Turkey eighth globally in mobile app downloads at the...
Fashion and Apparel Marketing in Turkey Turkey is the one major market where your competitors probably manufacture the clothes. That single fact shapes everything a foreign fashion brand can realistically compete on here, and most entry plans ignore it. The scale of the local industry is not incidental. The İstanbul Apparel Exporters’ Association (İHKİB) reported...