Localizing Product Videos for Turkey: Subtitles, Voice-over or a Local Reshoot? The decision is usually made on budget and should be made on what carries the meaning in the original. If the value sits in the demonstration — the product being used, the result being shown — subtitles often carry it. If it sits in...
Animated Explainer Videos for Complex Products in Turkey An animated explainer earns its budget in one situation: the product cannot usefully be filmed, and the purchase depends on the buyer understanding a process. Software workflows, financial products, insurance mechanics, logistics chains, industrial systems inside a sealed housing, medical devices that cannot be demonstrated on a...
Local SEO in Turkey: Google Business Profile, Yandex Maps and Multi-Location Pages Local search in Turkey is a two-platform problem, and that single fact invalidates most imported local SEO checklists. According to StatCounter’s search engine market share data for Turkey, September 2026 across all platforms, Google held 73.42% and Yandex 25.19%, with Bing at 0.71%....
Shipping, Delivery and Returns in Turkey: What Foreign E-commerce Brands Must Get Right One clause in Turkey’s Distance Contracts Regulation costs foreign sellers more money than any other, and almost none of them know it is there. Under Article 12(5), if you do not name the carrier you require for returns in the preliminary information...
Campaign Landing Pages for Turkey: Forms, Consent and Conversion The thing that usually breaks a foreign brand’s landing page in Turkey is not the design. It is the form. Two separate rules govern what happens when a Turkish visitor fills it in, and a page built for a Western market almost always fails both. Under...
Dealer and Distributor Portals in Turkey: Building the Platform Behind a Partner Network Most foreign brands selling through Turkish dealers run their partner marketing on a shared cloud folder and a WhatsApp group, and discover the cost of that at the worst possible moment. A dealer portal is not an administrative convenience. It is where...
Meta Ads in Turkey: Facebook and Instagram Advertising for Foreign Brands Instagram and Facebook are not interchangeable placements in Turkey, and the gender split is the clearest evidence. According to DataReportal’s Digital 2026 Turkey report, published on 8 November 2025 using Meta’s own advertising tools, Instagram’s adult advertising audience in Turkey was 46.5% female and...
Link Building and Digital PR in Turkey: Earning Authority Without Buying Risk The dominant link-building practice in Turkey — paid advertorials on news sites, sold openly as “tanıtım yazısı” packages — carries two separate exposures rather than one, and most foreign brands only know about the first. Google’s spam policies define link spam as “the...
YouTube Marketing in Turkey: Long-Form, Shorts and What to Produce Locally YouTube is one of the broadest-reach channels available in Turkey, and the planning question is about format, discovery and watch time rather than about riding audience growth. DataReportal’s Digital 2026 Turkey report, published on 8 November 2025, puts YouTube’s potential advertising reach in Turkey...
Always-On Social Media in Turkey: Content Cadence, Calendar and Approvals The thing that breaks a foreign brand’s Turkish social media operation is almost never the strategy. It is the operating model: a calendar built on the wrong anchors, captions translated rather than written, and an approval chain that cannot clear a post inside the day...