Video Marketing and Content Production in Turkey: What Performs A foreign brand’s global brand video, shot on a Western set with Western pacing and Western visual cues, rarely performs the same way once it’s dropped into a Turkish feed. The gap isn’t quality — it’s fit. Turkish audiences engage with video that feels native to...
Reputation and Crisis Management on Social Media in Turkey A single customer service complaint on Instagram, left unanswered for a day, rarely stays a single complaint in a market where Turkish social media users are quick to amplify a shared grievance. Reputation and crisis management in Turkey requires the same fundamentals as anywhere else —...
Website Localization for Turkey: Beyond Translation A foreign brand’s most common first move into Turkey is running its existing website through a translation service and calling the market entered. It rarely works the way brands expect. A translated site tells a Turkish visitor the words in front of them are Turkish; it says nothing about...
Ramadan and Black Friday Marketing Calendar for Brands in Turkey A marketing calendar built around the Western retail year — a slow build to a Black Friday and Christmas peak — maps poorly onto Turkey. Turkey runs on two overlapping calendars: a Western-influenced retail calendar that includes Black Friday and 11.11, and a lunar Islamic...
Marketing Automation Platforms in Turkey: What Works and What Doesn’t A marketing automation platform that works beautifully in a brand’s home market can quietly underperform in Turkey for reasons that have nothing to do with the platform’s technical quality — a workflow built around assumptions (single-currency pricing, email-first communication, cookie-based tracking that fully captures the...
Automotive Industry Digital Marketing in Turkey A foreign automotive brand entering Turkey faces a marketing problem that most other foreign brands don’t: the actual sale rarely happens on the brand’s own website or through a direct e-commerce transaction — it happens at a dealership, through a network of independent or franchised dealers who each have...
Email Marketing in Turkey: Open Rates, Best Practices, and Platform Choice Email marketing gets treated as a solved, almost commodity channel in a lot of global marketing playbooks — pick a platform, import a list, send a newsletter. In Turkey, that approach tends to produce underwhelming results, not because email doesn’t work here, but because...
Hepsiburada and Amazon Turkey Advertising: A Guide for Foreign Brands Trendyol tends to dominate the conversation when foreign brands discuss Turkish marketplace advertising, and for good reason given its scale — but Hepsiburada and Amazon Turkey both represent genuine, underused advertising opportunity for brands willing to look beyond the single most obvious platform. Hepsiburada and...
YouTube Advertising in Turkey: Cost and Targeting Guide Turkey has one of the most engaged YouTube audiences in the region, yet the platform routinely gets a smaller share of foreign brands’ paid budgets than its usage numbers would justify — most of the conversation defaults straight to Meta and Google Search. YouTube advertising in Turkey...
Influencer Marketing Cost in Turkey: Rates and Budget Benchmarks A foreign brand’s first influencer quote from a Turkish creator almost never matches the number a home-market benchmark predicted — sometimes it’s a fraction of what a comparable audience size would cost in Western Europe, sometimes it’s surprisingly close. Influencer marketing cost in Turkey depends on...