Co-op Marketing with Turkish Distributors and Dealers Most foreign brands in Turkey do not run their marketing through a local agency or an in-house team. They run it through a distributor or a dealer network — and that arrangement has rules the other two do not. Three of those rules decide whether the relationship creates...
Customer Loyalty and Retention Programs in Turkey Two things make loyalty marketing in Turkey different from the markets most foreign brands come from, and both are easy to miss until they cost you. The first is competitive. Turkish consumers already carry loyalty currency — the points, instalment offers and campaign benefits attached to their bank...
Travel and Hospitality Marketing in Turkey Turkey ranks fourth in the world for visitor arrivals but seventh for tourism revenue — and that gap is the whole marketing opportunity. The Ministry of Culture and Tourism, presenting 2025 results, reported that Turkey rose from eighth place globally in visitor numbers in 2017 to fourth by 2024...
Food, Beverage and FMCG Marketing in Turkey In Turkish FMCG, marketing is downstream of distribution, and distribution is downstream of regulation. A foreign food or beverage brand that starts with a campaign plan has usually skipped the two things that actually determine whether the campaign can work. The first gate is regulatory. Food products placed...
How to Size and Validate the Turkish Market Before You Enter Most Turkey business cases are built on the wrong number, and the error usually happens before anyone opens a spreadsheet. It happens when a headline figure in Turkish lira, with an impressive growth rate attached, is carried into a board deck as though it...
Payment Methods and Checkout Localization for Turkey Three things decide whether a foreign brand can take money from Turkish customers smoothly, and most international teams get at least one of them wrong. First, Turkish online spending is card-led and credit-card-heavy, and installment payment — taksit — is a structural expectation rather than a promotional extra....
TV, Radio and Out-of-Home Media Buying in Turkey Turkish media investment is overwhelmingly digital, but offline is not the rounding error most foreign brands assume. According to the Estimated Media and Advertising Investments Report prepared by Deloitte for Turkey’s advertising industry bodies, digital took 74.2 percent of media investment in 2024. Television followed at 18.3...
Mobile App User Acquisition in Turkey Turkey is one of the world’s largest app markets by volume and one of the weakest by retention, and that combination is the single most important thing a foreign app team needs to understand before spending here. The scale is real. According to Adjust’s Turkey app trends analysis, based...
Google Shopping and Product Feed Optimization for Turkey In Turkey, the product feed is the campaign. Bidding strategy and budget matter far less than whether your feed meets the requirements for Turkey as a target country — and most foreign brands discover this after their products are disapproved rather than before. Three things decide whether...
Akakçe, Cimri and Turkey’s Price Comparison Layer There is a layer in the Turkish purchase journey that most foreign brands do not know exists, and it sits between search and checkout. On a price comparison platform, your product appears in a ranked list next to every other seller offering it, sorted by price. Akakçe and...